Developing Our Whole New Minds [Sidebar]


At The 4Corners Group, we are always looking for ways to challenge ourselves to come up with new ideas and to broaden our scope. One of the books that we have all recently read was “A Whole New Mind” by Daniel H. Pink.  The author discusses how we are trained at a young age to be “left-brain” thinkers who are functional and logical. Unfortunately, with modern technology and globalization, many “left-brain” oriented jobs can easily be replaced by computers, robots, or even outsourced labor. For example, up until recently, a software engineer in the U.S. could earn a salary upward of $70,000. This sort of work can now be outsourced to India and be done just as well, if not better and faster for a salary of no more than $15,000 a year. In the modern era, it’s the “right-brain”, the ability to grasp high concept and high touch, that will provide the competitive edge over automation and outsourced labor. There are six essential senses that can be developed to give you the advantage over left-brain thinkers: Design, Story, Symphony, Empathy, Play, and Meaning. In the upcoming months, we will be doing various activities and exercises recommended in the book to help develop each of these senses.  Danny already has a design background so he may very well already be a “right-brain” thinker. Paul and I on the other hand come from engineering and planning backgrounds respectively and are much more “left-brain” thinkers by nature. I’m sure we will have a lot to gain from these exercises. As we complete these exercises, we will share these with you.